Grupo Bimbo has appointed chief operating officer Rafael Pamias as its new CEO. Pamias will start in the new role from 1 May 2024, succeeding Daniel Servitje, who has been Bimbo's CEO since 1997. Servitje will take up the newly-created position of executive chair.

Pamias, who currently holds the COO and CSO positions at Bimbo, has more than 35 years of experience as a business executive. He joined Bimbo in 2017 from Danone, where he had been a regional general manager roles across the company's dairy and bottled-water businesses.