GO has launched its latest in a line-up of innovative products GO Smart Wi-Fi, which guarantees top speed broadband in every corner of ones home. The product is offered as part of the Try and Buy scheme, where customers can try the product without committing, with the option of returning the product, at no cost, if it does not live up to the customers’ expectations. Wi-Fi connectivity issues are the source of at least 60% of calls made to telecoms call centers. This is supported by an independent survey which shows that unless broadband speeds are experienced seamlessly across the home, then the customer experience falls short of what the connection is actually capable of. In other words, a strong Wi-Fi connection has become more of a priority than further enhancing broadband speeds.