EZZ Life Science Holdings Limited announced it has established an overseas flagship store on Douyin, TikTok's sister platform in China. EZZ stock will be delivered to Douyin's free trade zone for distribution from May 2022 onwards. Products will include supplements and functional foods.

Last year, Douyin announced it intended to support cross-border e-commerce businesses that sell imported products in China by inviting them to launch on the platform and leverage short videos, content, advertisement, and live-streaming campaigns to promote their products and brands - without having a Chinese entity. EZZ moved quickly to respond to this opportunity. The company have established the store and look forward to implementing a comprehensive marketing and advertising program to grow awareness of products, intercept potential customers, generate new leads and facilitate sales via the platform.

Douyin's express home delivery services will enable EZZ to utilise this capability to directly provide door-to-door service for consumer orders for express delivery services, thus reducing the rate of logistics complaints and product returns from consumers. Douyin is growing significantly faster than Tmall Global with some 670 million individual users logging onto Douyin each month, representing a fifth of TikTok's global monthly active users. EZZ will progressively increase the range of products available for purchase via Douyin from May 2022 onwards in response to market feedback and sales results.