Pepsi has become the exclusive soft drink partner of Lusail Winter Wonderland, a subsidiary of Estithmar Holding, and the first official Winter Wonderland outside London from IMG, the producer of Hyde Park Winter Wonderland. The 100,000-square-metre theme park located in the heart of Al Maha Island features exciting rides and attractions such as Ooredoo 5G Rollercoaster, a giant 53-meter Ferris Wheel named Ain QNB, the region's first outdoor Ice Rink - Tazaloj Al Rayan, the Doha Bank View, the Qatar Airways Festive Forest, the Snow Slope, Arctic Splash, Snow Rockets, Octo-Jet and more. Lusail Winter Wonderland offers an array of entertainment and fun-filled activities for all ages– children, teenagers, adults and families.

Lusail Winter Wonderland opened in November and became one of the most exiting destinations and a must-visit attraction for visitors and residents during the FIFA World Cup 2022. The world-class theme park is set to be an important leisure destination that contributes significantly to the tourism and entertainment experience in Qatar beyond the World Cup. This new partnership with Pepsi further enhances the visitor experience, ensuring that a range of Pepsi products are available across the park for visitors to enjoy during their visit.