Datalex plc announced announces the renewal of its long-standing partnership with JetBlue, New York's Hometown Airline® and the USA's sixth carrier. The renewal extends Datalex and JetBlue's existing partnership for another 5 years, ensuring ongoing innovation across JetBlue's digital retailing capabilities leveraging the Datalex product suite. Datalex will continue to provide JetBlue with advanced merchandising capabilities to drive revenue, increase engagement and enhance customer experiences across their domestic, international and transatlantic markets.