Cineverse has debuted cineSearch, a new content search and discovery (SAND) service. Available from May 2, 2024 in public Beta, which can be accessed at the company website, cineSearch promises to redefine how audiences interact with movies and TV shows. Viewers chat with Ava - an AI video adviser with the personality of your favorite film and TV aficionados - who gives personalized recommendations to make deciding what to watch fast, simple and entertaining.

For viewers who are used to averaging more than 10 minutes deciding what to watch, cineSearch brings quick, personalized search results with links to watch directly on whatever streaming platform the titles are available. Because this tool can access metadata from more than two million films and TV shows, cineSearch provides a way to discover more content than ever before. Ava's recommendations not only take title, cast and genre into account, but also the content's theme, tone, mood, setting, music score, plot, micro- genre, among other traits - plus a viewer's viewing history, location, the current date, and other factors to decide the ideal titles to suggest.

For streaming platforms and device makers/OEMs facing problems such as subscriber churn and unnecessary friction for monetization due to ineffective search and discovery, cineSearch offers a personalized solution for keeping users engaged and retained by connecting them to the titles they want, where they are available. In fact, according to a Cineverse study, one-third of viewers have canceled a streaming service because they felt the search functionality was hard to use, and 66% because there was " nothing good to watch." Cineverse projections show cineSearch has the potential to lower churn by 16% leading to 24% cost savings. For content creators, especially indie filmmakers, cineSearch helps viewers discover content they may have otherwise never found on their own, bringing their stories to new fans at a time during which less-known/watched titles are being cut from major streamers' libraries.