Cake Box Holdings plc announced the appointment of Martin Blair, currently Non-Executive Director, as Non-Executive Chairman. The appointment of Martin follows a thorough recruitment process carried out by the Board over the last few months during which a number of external candidates were interviewed. Martin will succeed Nilesh ("Neil") Sachdev as Non-Executive Chairman on 31 October 2023 on which date Neil will formally step down from the Board.

Martin has a deep knowledge of Cake Box and its strategy, having sat on the Board as an Independent Non-Executive Director and chair of the Audit Committee, since the Company was admitted to trading on the AIM market of the London Stock Exchange in June 2018. Martin is an experienced non-executive director of listed companies, with strong financial and digital expertise from his board positions at Kape Technologies plc and t42 IoT Tracking Solutions plc, and his role as CFO of Pilat Media plc. The Board has initiated a process to recruit a new independent Non-Executive Director to chair the Audit Committee and a further announcement will be made in this regard in due course.

Until such time, Martin will continue to chair the Audit Committee. The Board has also appointed Adam Batty as the Senior Independent Director.