Bubs Australia Limited announced the appointment of current Non-Executive Director and board member, Reg Weine, as its new Chief Executive Officer with immediate effect. Reg is an experienced, high calibre executive with over 25 years in the FMCG and agri-food sectors and over 15 years in international markets and trade. Reg was previously Managing Director of SPC Ardmona (Coca-Cola Amatil), CEO of Australia?s largest privately-owned dairy business ?

Bulla Dairy Foods, and Director of Sales and International at Blackmores Limited. Ms. Rathie thanked the interim CEO, Richard Paine, for his leadership of the Company. Mr. Paine will resume his role as Chief Operating Officer, Bubs Australia.

New Bubs Australia CEO Reg Weine acknowledged the importance of being appointed to lead such a well-respected brand.