BigCommerce Holdings, Inc. announced Coldwater Creekhas launched a new ecommerce site with a modernized tech stack on the BigCommerce platform. Coldwater Creek, a 40-year-old direct-to-consumer brand, faced an opportunity to upgrade its technology and replace its ecommerce platform to provide the company an ability to grow in a cost-effective and timely way. Coldwater Creek turned to digital commerce agency CQL, an elite BigCommerce partner, to help identify an ecommerce platform that would provide features and benefits to improve financial performance and support growth.

The brand ultimately chose BigCommerce for its technological capabilities, strategic implementation plan and impressive total cost of ownership. Coldwater Creek?s new storefront delivers an elevated brand look with a heightened customer experience featuring nature-inspired palettes, intuitive navigation filled with captivating imagery and immersive storytelling, and visual badges and promotions to enrich the shopping experience. With an ecommerce infrastructure built on the open BigCommerce platform, Coldwater Creek is outfitted for long-term growth with the flexibility to add new functionality quickly and easily.