Bambuser AB announced a strategic partnership, enabling cutting-edge makeup try-on technology in One-to-One Live Shopping experiences. Perfect Corp. has in recent years set the standard in beauty tech by marrying the higher AR (Augmented Reality) and AI (Artificial Intelligence) offerings to offer solutions such as the world renowned Virtual Try On, Makeup AR.

The powerful 3D AR face technology gives users a true-to-life makeover experience in real-time where they can - in just one tap - try real world products virtually to get an accurate understanding of colors and textures ranging from matte to metallic. Bambuser in early 2021 - after pioneering Live Shopping in 2019 with its One-to-Many solution - launched One-to-One: a solution that enables a two-way video calls with shopping capabilities, available for both calendar bookings and drop-in sessions. One-to-One has gained significant traction within the beauty and makeup customer segment.

By joining forces and facilitating the integration of the two solutions, Perfect Corp. and Bambuser can together cater a unique digital shopping experience where hyper-realistic makeovers are now be available in face-to-face interactive video sessions. Existing customers of both companies will be able to activate the two solutions, pioneered with Parfums Christian Dior, who as of present offers their clients virtual makeup try-on sessions in online, private consultations.