Bambuser AB and WOW concept launched a new consumer touchpoint via Live Shopping. Powered by Bambuser, their phygital rollout will be developed in partnership with Bambuser Plus - an internal creative, strategy, and production business unit. The debut Live event on October 20 will invite customers to explore each floor in detail, interact with WOW concept staff and experience the gallery of fashion, beauty, home and technology brands from their mobile or desktop at home.

As live shopping continues its strong momentum across global markets, Bambuser Plus offers unparalleled expertise in retail strategy and on-site production, often paired with influencer marketing campaigns that add full-service value to client activations. WOW concept selected Bambuser Plus to support the strategic development of their Phygital shopping experiences and elevate the opportunities for Live Video commerce. Events will feature personal shopping tours, in-store exploration of digital features like navigation screens, interactive mirrors and immersive settings.

The partnership will enhance traffic opportunities pre, during and post-show with guiding principles based on shared experience.