Baby Bunting Group Limited announced the appointment of Mr. Mark Teperson as CEO, effective 2 October 2023. Mark is a highly regarded retail leader with more than 20 years' experience across retail and fintech. He has a proven track record of driving exceptional results through re-imagining omni-channel customer experience, harnessing the power of data and technology and building strong high-performance cultures.

Mark has extensive experience in a variety of disciplines including strategy, store design and operations, product development, merchandise, planning, payments, growth marketing, loyalty, and omni-channel retail. He joins Baby Bunting from Afterpay where he was Global Chief Product & Chief Strategy Officer. At Afterpay, Mark was responsible for developing strategy and driving product development, innovating consumer experience and driving merchant value.

Prior to his role at Afterpay, Mark was the Chief Digital Officer at Australia's largest footwear retailer, Accent Group, where he built the Digital business and capability from inception. Mark's foray into retail began at The Athletes Foot, and he went on to become General Manager of the children's speciality shoe retailer, Shoes & Sox, at age 22. He co-founded omni-channel retailer Shoe Superstore in 2005 which was acquired by Accent Group in 2009.

Matt Spencer, Baby Bunting's current CEO will step down from his role with effect on 2 June 2023. He will continue to be an employee until 31 December 2023, during which time Matt will be available to provide ongoing assistance and guidance to assist with transitional matters. Darin Hoekman, Baby Bunting's Chief Financial Officer, has been appointed interim CEO effective from 2 June 2023.

He will return to his role as Chief Financial Officer upon Mark Teperson commencing on 2 October 2023.