Agthia Group PJSC announce the appointment of Sherif Elfaham as Group Chief Financial Officer, effective 1 January 2023. Sherif brings strong strategic, commercial, and operational experience across a range of consumer- facing businesses, having spent over 20 years with Unilever in the UK, North Africa, Middle East, and Turkey, most recently as CFO of its multi-billion-dollar Global Fabric Care business and Home Care Business Group performance management, where he co-led the future formats acceleration strategy and stepped-up value creation of the business. He was also responsible for financial and strategic planning, multi-territory performance management, transformative innovations, global cost and asset base shaping and strategic M&A agenda.

Prior to this, Sherif held various key senior roles in financial planning and analysis, supply chain optimisation, marketing transformation, and business unit regeneration across several of Unilever's regional operations. He holds a Master's degree in Financial Strategy from Oxford University and is a Certified Management Accountant (CMA) from the Institute of Management Accountants (IMA). Niraj Jain, who served as the Group's Interim CFO from August 2022, will resume his responsibilities as Senior Director, Corporate Finance.