Adcore Inc. announced that the Israeli Government Advertising Agency ("IGAA") has extended its digital advertising contract with Adcore for an additional 10 months at a potential value of CAD 20 million in ad spend. This extension ensures Adcore will oversee the IGAA's digital marketing for the remain of this year. Adcore has been managing the IGAA's online advertising spend since 2018, after winning together with an additional agency a tender for IGAA's program designed to increase incoming tourism to Israel.

The original contract was running for five years and the program has been successful in bringing in tourists to Israel. Prior to the pandemic, visitor arrivals to Israel increased by 25% to an annual record of 4.5 million. With its orders again open for visitors, Adcore is expected to play a key role in generating tourism revenue with its accessible and effortless marketing strategies.