Created by artists
to "using the blockchain to reset the art market's perception of what a new ephemeral work of
art might be in the age of social and computational media," according to Artnet art market
analyst
loudest," Schneider said.
Arkin and Lafia launched their Mundicoin project following the record-setting sale of Leonardo's
"Salvator Mundi" for
Salvator Mundi, an online store that offers an array of products featuring the public-domain
image of Leonardo's now-celebrated painting, from t-shirts and panties to playing cards and a
"DIY restoration kit."
Lafia, a conceptual artist specializing in new technologies and participatory art, immediately saw
the potential for a Salvator Mundi-themed blockchain artwork. The Mundicoin "is an artwork
that is its own value," Lafia said, "able to transcend the art world's closed system."
Soon after Arkin and Lafia initiated the Mundicoin project, leading blockchain developers like
crypto thinker and consultant
space expressed interest in potential partnerships that could indeed galvanize continued
dialogues on value creation and the issuance of fiat currency.
According to Arkin, "Marc and I quickly realized that growing a cryptocurrency to the potential
as a valuable financial and art vehicle that Mundicoin presented could be best facilitated by
handing the reins over to a powerhouse company like Amundi Asset Management. With its
enormous monetary expertise, the firm is exactly what is needed to actualize the project
beyond our wildest dreams. The sale will now allow Marc to continue developing new
computational platforms, while I can focus on developing the Salvator Mundi brand plus."
Arkin concluded, "Selling Mundicoin to
success as artists." Lafia added, "We wish Amundi Asset Management the best in the future
with Mundicoin and hope they are able to grow its value to beyond the Leonardo painting from
which it was inspired.
Arkin has trademarked Salvator Mundi in several different trademark classes thus owning the "brand" and will belaunching new products this Fall. Meanwhile, he and Lafia are considering other art
cryptocurrencies (after a period to not compete with Mundicoin) and participatory arts projects
in the future. Although the terms and conditions of the Mundicoin sale are under a
confidentiality clause in the agreement, the artists are free to re-enter the crypto field as long
as any future works do not cause any confusion with Mundicoin or Amundi Asset Management.
For More Information Email: RealSalvatorMundi@gmail.com phone: 1-929-365-9680
reference:
artnet
newslink
Real Salvator Mundi is the nom de guerre project of artist
Renaissance master
a work of art, a conceptual practice in the exploration of value and worth. Real Salvator Mundi
creates Salvator Mundi (TM) products inspired by and as a lasting reflection on the Salvator
Mundi story.
Arkin's work has been exhibited widely throughout the US and
permanent collections of museums such as the
Arkin's work was the subject of a major solo exhibition at the
Contemporary Art (MAMAC) in
website
Museum
Amundi Asset Management is a French asset management company. With 1,653 trillion
euros of assets under management (AUM) at the end of 2019, it is the largest asset manager in
Founded on
management activities of
on the
Amundi Asset Management, as well as several other subsidiaries in the asset management
sector, notably
asset management subsidiary.[7] The two entities merged in 2017.
it changes our relationship to knowledge, ourselves, our memories, and our bodies, from one of
representation to presentation, and from contemplation to new modes of embodiment,
producing new subjectivities and new ways of going in the world. He has been exhibited at the
Pompidou, Anthology Film Archives, International Film Festival Rotterdam, The Minsheng
2018. He has taught at
Design in Pasadena,
(2015) and Everyday Cinema (2017) are published by punctum.
.
(C) 2020 M2 COMMUNICATIONS, source