Household Items, Gift Cards and Tech Among Holiday Must-Haves
"Canadians may not be ready to travel internationally this holiday season, but they're eager to shop," said
Notable highlights from the report include:
Younger Canadians Are Ready to Travel this Holiday Season
Many Canadians are still hesitant about leaving home for the holidays; 56% are planning to travel locally, if at all, this holiday season. Younger Canadians (60% of Gen Z and 54% of Millennials) and BNPL users (60% compared to 40% non-users), however, are more open to travel.
BNPL Users Are Most Likely to Spend Cross-border
One in five Canadians plan to purchase gifts internationally this year, with the majority (53%) shopping online only. BNPL users plan to spend significantly more than non-BNPL users (
Canadians Are On A Budget, and Gen Z's is the Highest
While the majority of Canadians (55%) are budgeting for the holiday season, Gen Zs have the most extravagant budget this year, averaging
Online Shopping Reigns Supreme (Again)
More than half (73%) of Canadians will do their shopping online this year. Of those, 25% of Gen Z's and 15% of Millennials are looking to influencers for gift-giving inspiration. And 19% of Canadians are looking for personalized recommendations from brands this year, with even higher engagement amongst BNPL users (30%).
COMPLETE RESULTS: The complete Holidays Unzipped:
*METHODOLOGY:
This survey was conducted online within Canada by YouGov, on behalf of
About Zip
Zip (ASX: Z1P), is a global leader in Buy Now, Pay Later (BNPL), payments, and consumer financing solutions. Zip operates in 13 markets across the world, putting 8 million Zipsters and 55,000+ merchants at the heart of everything we do - offering innovative, responsible, fair payment products that create a financially fearless world. For more information, visit: zip.co/en-ca
SOURCE
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