The upward trend could spur WPP in coming sessions.

With one of the best ratings, each downward movement on this stock offer an opportunity to buy. Indeed, the profitability of the media group is important and according to the consensus there is a +14% potential to reach the average target price.

Technically, the uptrend in the medium and long term should cover the equity from a major downtrend. In the short term, a decline has lead the share near the GBp 1439 support. Therefore, if a technical rebound takes place on the current mid-term support, the target would be fixed near the GBp 1513 short-term resistance.

Investors should closely monitor the security near GBp 1439 threshold, to take advantage of renewed upward acceleration in the direction of GBp 1513. A stop loss is placed under GBp 1439.