WHITBREAD PLC 10 May 2023Brand
A union of iconic British brandsPremier Inn is delighted to reveal a major upgrade to its bathroom products in result of a new partnership with another British household-name.
Premier Inn has partnered with quintessential English washing and bathing brand Baylis & Harding, to deliver a major upgrade to its bathroom products.
The UK's biggest hotel company has teamed up with Baylis & Harding to feature its shower gel and handwash range in all its 80,000+ rooms in the UK and Germany.
The move represents a significant investment by Premier Inn, to ensure its guests can enjoy 'home from home' comfort in all its hotels.
Established in 1970, the family-owned Baylis & Harding is firmly established as an iconic British brand with a clear focus on producing luxurious, sustainable products from its Worcestershire base.
It is committed to producing high-quality products which enable people to enjoy a touch of affordable luxury in the home and now Premier Inn guests can experience this even when away from home.
As part of the upgrade roll-out, Premier Inn standard bedrooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding's award-winning Elements White Tea & Neroli range, both of which are presented in attractive marble-inspired bottles.
Guests choosing Premier Plus rooms, will benefit from the brand's natural and sustainable Goodness range, with hand wash in an Oud, Cedar & Amber fragrance. For the shower, there's a choice of the Oud, Cedar & Amber body wash, perfect for reinvigorating in the morning or the Goodness Sleep Lavender & Bergamot body wash - ideal to help travellers wind down.
All ranges have been created using the finest ingredients and are proudly registered with the Vegan society.
The partnership with Baylis & Harding is perfectly aligned to Premier Inn's relentless focus on helping guests get a great night's sleep.
Premier Inn Global Customer Director Tamara Strauss said: "In the historic year of the Coronation, the world's eyes are on all things British and so there couldn't be a more fitting time to announce our partnership with another great British brand.
"We are as pleased as punch to be working with Baylis & Harding - a company whose values around quality, sustainability and affordability are fully aligned to our own. As a business, sleep is our thing - you might even say we're a bit obsessed with our pursuit to ensure our guests have the best night possible.
"Our guests can now enjoy Baylis & Harding's luxurious ranges - whatever room type they choose - these wonderfully relaxing products are a great illustration of the innovative ways we're investing in helping people have the best possible night's sleep".
Tania Slater, co-founder Baylis & Harding, said: "At Baylis & Harding, we're committed to ensuring we offer the very best washing and bathing products that not only smell amazing, but that add a touch of affordable luxury to any home.
"Our partnership with Premier Inn, will allow us to provide its guests which a touch of luxury and a home from home feeling even when they're travelling, helping elevate their stay and add a touch of home comfort.
"We've worked carefully with the team at Premier Inn to really understand the needs of its guests and have crafted two specially developed exclusive ranges, designed to help guests unwind before bed, as well as wake up feeling reenergised."
The partnership is the second major tie up with a British brand announced by Premier Inn in recent months. The company recently also revealed it has selected Lancashire-based Silentnight as its official bed supplier as it invests in its most technologically advanced bed to date. Comfort, sustainability and durability are at the heart of the new bed which was rigorously tested and refined over a period of two years before being rolled out to Premier Inn hotels.
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Whitbread plc published this content on 10 May 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 May 2023 13:00:11 UTC.
