Mat Ishbia has been named president of United Shore Financial Services, LLC. Ishbia had previously served as president of United Wholesale Mortgage (UWM), USFS's large division and the fastest-growing wholesale mortgage lender in America. As President of UWM, Ishbia took a unique approach to mortgage operations, transforming the company into an industry leader in customer service.

Complementing these changes, he redesigned the sales team from a traditional outside sales model to an inside sales model, differentiating UWM from the competition and catapulting its production numbers into the top-10 industry-wide.