Early on the morning of Thursday 1 February TikTok started to remove the back catalogues of
TikTok and UMG failed to reach a new licensing agreement after the previous agreement expired on
It is a move that TikTok has called "disappointing", but it is, arguably, not a great surprise.
On Tuesday reports surfaced that UMG were unhappy with the terms available, even accusing the platform of attempting to bully them into a "bad deal". In their opinion, the agreement TikTok put forward would not provide adequate remuneration for the artists or protect them from the potential of "hate speech, bigotry, bullying and harassment" from users.
More pointedly, UMG was extremely concerned their artists would not be afforded effective protections against AI-generated music.
UMG listed their concerns in an open letter addressed to artists and songwriters in which they said they had been pressing TikTok on the three issues listed above and came to the conclusion that as these protections were not going to be put in place, they could afford to walk away as TikTok only paid artists a fraction of the rate other platforms do and that, as a result, TikTok accounted for a little under 1% of their total revenue.
In response, TikTok issued a statement stating UMG's decision would see them lose the "powerful support of a platform with well over a billion users" before accusing the music giant of putting their "own greed above the interests of their artists and songwriters."
From yesterday, any UMG-owned music featured in TikTok videos will be muted and users will have to use alternatives from other music labels.
Whether or not this is a permanent state of affairs is yet to be seen. Former president of UMG-owned
This is not the first time social media and other online platforms have fallen foul of the music industry. In 2008,
WHAT THREAT DOES AI-GENERATED MUSIC POST TO AN ARTIST?
The rise of generative AI is having an increasing impact on the music industry, and the opinion of the industry on the technology is quickly diverging. AI is being used to automate songwriting, producing beats, and even totally reproducing some artists' vocals. This could ultimately cost songwriters and artists their jobs and even, some fear, take away the need for having artists at all although soundings from consumers suggest this certainly won't be the case.
UMG's concern likely relates to the risk of more and more TikTok users relying on AI-generated music, reducing royalties to human artists. We have seen actors striking in
There are, of course, broader concerns at play as well. Numerous creators (whether musicians, photographers, artists, authors, or otherwise) are concerned about being devalued or even replaced by generative AI offerings which, creators argue, have been trained on their own works. AI commentator and expert
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