United Homes Group, Inc. announced that it is opening a new division in the Raleigh, NC, area. The new division, formerly Herring Homes, will be led by Brian Herring and will operate under the Great Southern Homes brand. Herring has over 20 years' experience in the industry, previously serving as President and CEO of Herring Homes, which he founded in 2019.

Herring brings with him a seasoned team with many years of experience in the homebuilding industry. This team shares GSH's focus on building homes for entry-level and first-time move-up buyers and their corresponding price points in this region. The new Raleigh division will provide UHG with a strategically valuable foothold in a growing Raleigh market, where the top 10 builders have only a 57% market share.

The Raleigh division will be able to leverage their relationships with local developers and subcontractors that are key in a high barrier to entry market like Raleigh. Whelan Advisory acted as the exclusive financial advisor to Herring Homes.