UFC announced the appointment of Kenneth K. Berger as its Executive Vice President and General Manager of Asia. Berger, 49, has a proven track record of business success throughout Asia, having worked across the region for the last 25 years. Where he held the position of International Vice President Asia.

His responsibilities at IMG included managing the licensing division in South East Asia, and then Japan, where he developed a variety of licensing programmes including Major League Baseball (MLB), Wimbledon, Arnold Palmer and the British Open.