Christian Bailly

Munich, Germany

Managing Partner at Armira

Vice Chairperson of the Supervisory Board of tonies SE since 2021

Member of the Audit Committee of tonies SE since 2021

PERSONAL INFORMATION

Year of Birth

1981

Place of Birth

Leverkusen, Germany

Nationality

German

ACADEMIC CAREER

Master of Business Administration (MBA) from INSEAD

Dipl-Betriebswirt (FH) from ESB Business School Reutlingen

BBA (Hons) European Management from Lancaster

University

PROFESSIONAL CAREER

Since 2016

Managing Partner

Armira

2010 to 2016

Principal

KKR Capstone

2006 to

Management Consultant

2010

Boston Consulting Group

Page 1 of 2

Christian Bailly

Last Update April 2024

CURRENT MEMBERSHIPS IN OTHER STATUORY GERMAN SUPERVISORY BOARDS

None

CURRENT MEMBERSHIPS IN COMPARABLE GERMAN AND FOREIGN SUPERVISORY BODIES

None

RELEVANT KNOWLDEGE, SKILLS AND EXPERIENCE

Christian Bailly has over 18 years of international experience in supporting companies and management teams across industries in value creation - as advisor, operator, investor, and board member. His experience includes, among other things, strategy development and implementation, sales and marketing, finance, M&A and operational improvements.

He has worked with over 20 companies, including ProSiebenSat.1 Media SE, Versatel AG, Scout24 Schweiz AG, where he severed as a Managing Director from 2015 to 2016 and Biosynth AG, where he served on the Board of Directors from 2017 to 2022.

As managing partner of Armira Beteiligungen GmbH & Co. KG, a licensed asset manager (AIFM) under the German KAGB, Christian is responsible for the portfolio management of various German closed-end special AIFs with a focus on SME investments headquartered the DACH region and Northern Italy.

Page 2 of 2

Christian Bailly

Last Update April 2024

Helmut Jeggle

Holzkirchen, Germany

Founder and Managing Partner of Salvia GmbH

Member of the Supervisory Board of tonies SE since 2021

PERSONAL INFORMATION

Year of Birth:

1970

Place of Birth:

Biberach an der Riss, Germany

Nationality:

German

ACADEMIC CAREER

Mr. Jeggle holds a degree in Business Administration from the University of Applied Sciences Neu-Ulm and earned in 2007 his MBA from the Stuttgart Institute of Management and Technology.

PROFESSIONAL CAREER

Since 2014

Founder and Managing Partner

Salvia GmbH

Since 2021

CEO

Salvia Service GmbH

2015 to 2021

General Partner

ATHOS KG

2011 to 2021

Management positions

Santo-Gruppe

2010 to 2021

CEO

Neula Holding GmbH

2008 to 2021

CEO positions

AT-Gruppe, München

Helmut Jeggle

Last Update: April 2024

2007 to 2015

Head of Direct Investments

ATHOS Service GmbH

2005 to 2007

Head of Business Planning & Analysis Germany

Sandoz

2002 to 2005

Manager Controlling

Hexal AG

2000 to 2002

Trainee Finance

Hexal AG, Holzkirchen, Eon Labs, New York, NY, USA

CURRENT MEMBERSHIPS IN OTHER STATUORY GERMAN SUPERVISORY BOARDS 4SC, Munich, Germany Member of the Supervisory Board

AiCuris AG, Wuppertal, Germany Member of the Supervisory Board

BioNTech SE, Mainz, Germany Chairman of the Supervisory Board

CURRENT MEMBERSHIPS IN COMPARABLE GERMAN AND FOREIGN SUPERVISORY BODIES

APK ALUMINIUM UND KUNSTSTOFFE AG, Merseburg, Germany

CorTec GmbH, Freiburg, Germany

IQM Quantum Computers, Espoo, Finland

Solaris Pharma Corporation, Bridgewater, USA

RELEVANT KNOWLDEGE, SKILLS AND EXPERIENCE

Helmut Jeggle is founder and managing partner of Salvia GmbH, a first-generationFamily Office. Originally launched with traditional angel investments, Salvia has since evolved into an entrepreneurial venture capital investor and invests in the areas of life science and deep tech.

From 2015 until April 2021, Mr. Jeggle served as General Partner at ATHOS KG, the Strüngmann Family Office. Prior to that, from 2007 until 2015, he was Head of Direct Investments at ATHOS. From 2002 until 2007, Mr. Jeggle held various positions within Hexal AG, including Head of Business Planning & Analyses.

Helmut Jeggle is an accomplished senior executive manager with more than 20 years of international experience in the financial field, including strategic management within corporate/non-corporate environments as well as substantial transactional experience. Mr. Jeggle holds a degree in Business Administration from the University of Applied Sciences Neu-Ulm and earned his MBA from the Stuttgart Institute of Management and Technology.

Helmut Jeggle

Last Update: April 2024

Alexander Kudlich

Berlin, Germany

General Partner at 468 Capital

Member of the Supervisory Board of tonies SE since 2021

PERSONAL INFORMATION

Year of Birth:

1980

Place of Birth:

Bonn, Germany

Nationality:

German

ACADEMIC CAREER

Master of Business Administration (MBA) from the European School of Management and Technology Berlin, Germany

Master of Arts degree in Philosophy from the University College London, United Kingdom

Business Administration degree (Lic. oec.) with a specialization in Finance and Accounting from the University of St. Gallen, Switzerland

PROFESSIONAL CAREER

Since 2020

General Partner

468 Capital GmbH & Co. KG

2011 to 2020

Member of the Management Board

Rocket Internet SE

2008 to 2011

Global Head of Advertiser Sales and Regional Managing Director

zanox.de AG (now AWIN AG)

2005 to 2007

Executive Assistant to the Chairman & CEO

Axel Springer AG

Page 1 of 2

Alexander Kudlich

Last Update: April 2024

CURRENT MEMBERSHIPS IN OTHER STATUORY GERMAN SUPERVISORY BOARDS

None

CURRENT MEMBERSHIPS IN COMPARABLE GERMAN AND FOREIGN SUPERVISORY BODIES

Member of the Advisory Board - Apollon Fulfillment GmbH

Member of the Advisory Board - arive GmbH

Member of the Advisory Board - Bernhard Schulte GmbH & Co. KG

Member of the Advisory Board - Compado GmbH

Member of the Advisory Board - Linearity GmbH

Member of the Advisory Board - Razor Group GmbH

Member of the Advisory Board - TalentSpace GmbH

Member of the Advisory Board - Woom GmbH

Member of the Extended Board of Directors - Bundesverband Deutsche Startups e.V.

RELEVANT KNOWLDEGE, SKILLS AND EXPERIENCE

Mr. Kudlich has 15 years of experience in tech investing and business building. Currently, he is a general partner at 468 Capital. Before founding the venture capital firm in March 2020, Mr. Kudlich was a member of the management board at Rocket Internet SE since 2015, after having joined the firm in 2011 and having served as the company's second most senior executive since. Throughout his tenure, Mr. Kudlich has overseen Rocket's core business - the incubation of large-scale internet technology businesses. Mr. Kudlich worked in various managerial positions in a group company of Axel Springer AG - zanox.de AG, including as regional managing director for Asia Pacific and Central and Eastern Europe. Mr. Kudlich started his professional career as the Chief of Staff to Mathias Döpfner, Chairman and CEO of Axel Springer SE during its digital transformation.

Page 2 of 2

Alexander Kudlich

Last Update: April 2024

Alexander Schemann

Munich, Germany

Founder & Managing Partner Armira

Member of the Supervisory Board of tonies SE since 2021.

PERSONAL INFORMATION

Year of Birth:

1977

Place of Birth:

Stuttgart, Germany

Nationality:

German

ACADEMIC CAREER

Master's Degree (Dipl.-Jurist) in law from the Ludwig Maximilian University of Munich

Studies of business and law at Eberhard-Karls-Universität Tübingen, Universidad Pontificia Comillas (ICADE) Madrid and HEC and Universite de Lausanne

PROFESSIONAL CAREER

Since 2008

Founder & Managing Partner

Armira

2005 to 2008

Goldman Sachs International, London (UK)

Goldman Sachs Capital Partners (PIA)

Goldman, Sachs & Co. oHG, Frankfurt

Investment Banking Division / Advisory Group

Unternehmenstransaktionen (M&A), Corporate Finance, Strategic

Advisory

2003 to 2005

M&A / Corporate Finance

Ermgassen & Co, London (UK)

Page 1 of 2

Alexander Schemann

Last Update: April 2024

CURRENT MEMBERSHIPS IN OTHER STATUORY GERMAN SUPERVISORY BOARDS

None

CURRENT MEMBERSHIPS IN COMPARABLE GERMAN AND FOREIGN SUPERVISORY BODIES

None

RELEVANT KNOWLDEGE, SKILLS AND EXPERIENCE

Alexander Schemann has 18 years of PE experience and is a Managing Partner at Armira. Prior to Armira, he was working for Goldman Sachs Capital Partners (PIA) in London and prior to that in the M&A department of Goldman Sachs in Frankfurt. During his career, Mr. Schemann invested in several industries and has gained significant experience in buy & build strategies as well as in structuring complex deal situations (e.g., carve-outs). Alexander Schemann always had a passion for family businesses, entrepreneurship, and technology.

Page 2 of 2

Alexander Schemann

Last Update: April 2024

Erika Wykes-Sneyd

Bavaria, Germany

Global Vice President and General Manager, Adidas

Erika is Global Vice President and General Manager of adidas /// studios (three stripes studios). Her team is establishing how the world's most iconic sport-lifestyle brand creates the most desired experiences in immersive digital worlds. Prior, Erika was the Global CMO for adidas originals, collaborations and basketball. As CMO of Adidas lifestyle business, she oversaw a global team of 90+ responsible for establishing strategic direction across footwear franchises, apparel, collaborations and basketball. She oversaw the global marketing & consumer experience teams responsible for some of the greatest go-to-market launches of all time such as Gucci x Adidas, Moncler x Adidas, the launch of Adidas Forum footwear franchise, the re-launch of Adidas basketball and the #1 Hype Drop of all time - adidas originals NFT-backed collaboration with the Bored Ape Yacht Club, Gmoney and Punks Comics which grossed $24-million in 24-hours.

Her leadership at adidas introduced 'The New Age of Originality 'to adidas - a multi- disciplined portfolio approach to winning a new generation spanning footwear franchises, collaborations, emerging tech consumer experiences and new member services. She set the multi-year vision for the adidas brand's bourgeoning connection to style credibility, youth culture and the emerging creator culture.

In a career spanning action sports, fintech, accelerated tech, gaming, fashion, automotive and advertising, there's one common denominator - Erika's understanding that iconic brands are bound by a deep and passionate connection to community, proven by the product and experiences they offer. Born in Palm Springs, California, Erika currently resides in Erlangen, Germany.

Member of the Supervisory Board of tonies SE since 2023

PERSONAL INFORMATION

Year of Birth:

1983

Place of Birth: Palm Springs, United States

Nationality: American

ACADEMIC CAREER

2017 - 2018 Harvard Business School Executive Education

2001 - 2005 Chapman University Business Administration, Marketing & Management

PROFESSIONAL CAREER

Adidas / Global Vice President & General Manager

DEC'22 - current

Page 1 of 1

Erika Wykes-Sneyd

Last Update: April 2024

C2 General

MAY'19 - NOV'20
MAR'17 - APR'19
MAY'14 - MAR'17
JUN'11 - MAY'14
DEC'08 - JUL'11
MAY'07 - DEC'08
SEPT'03 - MAY'07
JAN'21 - Dec'22

Adidas / Global Vice President, Marketing & Communications, adidas Originals, Collaborations and Basketball

PayPal / Global Head of Brand Experience & Innovation

Uber / Global Head of Brand Relevance

Google / Emerging Business Development & The Zoo

Sony PlayStation / Sr. Manager Brand & Product Marketing

Saatchi & Saatchi (Toyota, N.A.) / Supervisor, Action Sports

Rock & Republic / Head of Marketing & Partnerships, Rock Racing

Roland Sands Design/ Global Marketing & Sales

CURRENT MEMBERSHIPS IN OTHER STATUORY GERMAN SUPERVISORY BOARDS

None

CURRENT MEMBERSHIPS IN COMPARABLE GERMAN AND FOREIGN SUPERVISORY BODIES

None

RELEVANT KNOWLEDGE, SKILLS AND EXPERIENCE

Brand Marketing lead for the #1 console launch of all time, the PlayStation 4. Responsible for the hardware, accessories and product marketing P&L as well as go-to-market launch for Sony PlayStation globally with special focus on North America. Led the go to market launch of PlayStation master brand, PlayStation 4 and their entire portfolio of 1P and 3P partnerships spanning Activision, Blizzard, Ubisoft, Bungie and Rockstar Games.

Led the development of a 5-year marketing strategy for Adidas lifestyle category, Adidas Originals spanning apparel, footwear franchises, collaborations and basketball. The strategy dubbed "The New Age of Originality" aimed to re-position Adidas core franchises as the most desired and influential. It included break-through marketing partnerships with Balencaiga, Gucci, Moncler as well as the #1 Hype drop of all time, "Into the Metaverse" which resulted in $24M in revenue in 24-hours as the first NFT-backed drop by a global brand.

She has incepted and orchestrated global marketing strategies for brands such as Disney, Marvel, PlayStation, XBOX, Adidas, Lego among others. She has led global teams of 120+ across all disciplines of marketing spanning creative, media, content, partnerships & collaborations, trade/retail, promotions and measurement/insights.

Her understanding of consumers, culture and ability to execute with excellence across multi-national organisations makes her a highly influential and sought-after leader.

Page 2 of 2

Erika Wykes-Sneyd

Last Update: April 2024

C2 General

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Tonies SE published this content on 23 April 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 April 2024 18:04:23 UTC.