Thryv Holdings, Inc. Appoints Tami Cannizzaro as Chief Marketing Officer
June 01, 2022 at 09:00 am EDT
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Thryv Holdings, Inc. announced it has hired Tami Cannizzaro as Chief Marketing Officer. With more than 20 years of experience building tech companies into category leaders, Cannizzaro will play a key role in Thryv's growth strategy.
Cannizzaro most recently served as Vice President, Growth Marketing at Forcepoint, where she was responsible for $75 million marketing-generated pipeline. Previously, she was CMO at Comodo, where she ramped per year net-new annual recurring revenue (ARR) from 54 percent to more than 100 percent. She has built out successful strategies and teams while leading marketing and demand generation roles at CA Technologies, Oracle and eBay. For the first part of her career, Cannizzaro worked in various roles at IBM, including Executive Director of Marketing for the IBM Social Business, where she supported revenue growth from $1 billion to $2.5 billion in five years, and as Vice President of Marketing for IBM Cloud, where she crafted a go-to-market strategy that supported a $9 billion global revenue stream and cemented IBM as a recognized leader in hybrid cloud computing.
Thryv Holdings, Inc. is a software and marketing services company that enables small-to medium-sized businesses (SMBs). The Companyâs software as a service (SaaS) platform, Thryv, is used by approximately 65,000 businesses, to manage their end-to-end operations. The Companyâs solutions enable its SMB clients to generate new business leads, manage their customer relationships, and run their day-to-day operations. It serves approximately 350,000 SMB clients through four segments. Thryv U.S. Marketing Services segment includes its print and digital solutions business in the United States. Thryv U.S. SaaS segment includes the Company's SaaS flagship all-in-one small business management platform in the United States. Thryv International Marketing Services segment comprises Thryv's print and digital solutions business outside the United States. Thryv International SaaS segment includes its SaaS flagship all-in-one small business management platform outside the United States.