TELUS International announced a strategic partnership with Local Measure. The partnership serves to design, build and deliver more intuitive, personalized, secure and scalable customer experiences on Amazon Connect. Local Measure's Engage platform leverages the power of AWS, Amazon Bedrock and GenAI, and seamlessly integrates with Amazon Connect.

It combines voice and digital communication channels and offers advanced features that significantly increase efficiency including automatic message drafting, automatic form filling, next-best-action recommendations, chatbots, skills-based routing, and real-time translation. Engage supports voice, and asynchronous messaging via email, Facebook Messenger, WhatsApp, LINE, and direct messaging on Instagram. Its human-centric design and single-pane-of-glass view enhance team productivity while delivering personalized customer service interactions.

Moreover, Engage generates valuable insights and actionable business intelligence, safeguarding customer data throughout the process.