Mytaste Group's board, in consultation with current CEO of Andereas Friis, has decided to initiate the process of recruiting a new CEO. The purpose of recruiting a new CEO is to improve the company's prospects of becoming a leading global group in performance-based marketing. Andereas Friis will continue to work within Group Management in a new key role. As CEO, Co-Founder and a major shareholder of the company, Andereas Friis has led the Group's successful strategy transformation on an operational level towards performance-based marketing. When the next phase of the Group's transformation now begins, with Optimizer Invest as the new principal owner and with a strengthened financial position, the Board together with Andereas Friis has taken the initiative for this CEO change. Andereas Friis will lead the Group until a new CEO is appointed. Andereas Friis will furthermore, during a transitional period, serve as an advisor to the company's new CEO and after that transition to work in a new key role within Group management.