Spark Networks SE announced that it has entered into a Master Services Agreement with Lamark Media Group LLC. Teaming with Lamark, Spark intends to transform its marketing strategy and embrace a careful but expeditious pivot to a contemporary, integrated program designed to drive growth across its brands. Spark intends to begin reallocating its customer acquisition budget into a curated mix of direct response television advertising, paid social, SEM/SEO, lifecycle customer nurturing and engagement and conversion rate optimization, along with a range of other interactive engagements.