Betty Blue S.p.A. entered into an agreement to acquire Spactiv S.p.A. in a reverse merger transaction.

Betty Blue S.p.A. entered into an agreement to acquire Spactiv S.p.A. (BIT:SPTV) in a reverse merger transaction on September 12, 2019. The deal that values the Italian clothing brand at €195 million. Spactiv would invest €77.5 million to buy a stake in Betty Blue. The resulting entity will be called Elisabetta Franchi and trade on the alternative investment segment of the Milan bourse.