On March 5th 2021, SMARTVALUE Co., Ltd. (hereinafter, 'SV'), Marubeni Corporation (hereinafter, 'Marubeni') and DOLBIX CONSULTING Inc. (hereinafter, 'DOLBIX'), a fully owned subsidiary of Marubeni, concluded a business alliance agreement to start providing a total support service for digital transformation (hereinafter, 'DX') (*1) in business fields such as passenger vehicles, commercial vehicles, construction machinery and industrial machinery, (hereinafter, collectively 'mobility field').

In recent years, with the rapid develpment of digital technology such as IoT (Internet of Things) andAI (Artificial Intelligence), DX has become necessary for companies to increase their productivity and sales. DX is developing particularly rapidly in the mobility field. Due to CASE(*2) becoming more commonplace, various data can now be aggregated in mobile devices and data collection has become easier.As such, it is likely that more and more companies will require DX support services.

SV, whose main business is cloud solutions, has provided various IoT services over the past several years, including 'CiEMS', an operation service for passenger vehicles , and 'Kuruma Base', a platform for carshare operators. SV, Marubeni and DOLBIX will provide a total support service for DX and contribute to boosting the corporate value of customers in the mobility field through a one stop service that includes strategic consulting, development, and operational services. The service is the fusion of SV's IoT solutions know-how and ability to impliment functionality in the mobility field, and Marubeni and DOLBIX's business strategy and IT strategy consulting service, which is based on cutting-edge technological information.

SV, Marubeni and DOLBIX will create new business models by working together with customers and providing a total support service for DX in the mobility field.

Transforming products, services or business models based on the demands of customers and/or society, to correspond with drastic changes in the business environment. Also, establishing competitiveness by changing operations, organaizations, processes, and business cultures.

A word expressing the new tide in mobility industry, taking the capital letters of 'Connected', 'Autonomous', 'Shared & Service' and 'Electric'.

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