From Hearts to Dollars: Help customers fall in love with your business this Valentine’s Day

With figures like that, there are plenty of opportunities for your business to turn hearts into dollar signs and if your brand doesn't offer products that are exactly romantic, that doesn't mean you have to sit the holiday out.

Whether they're planning a romantic gesture or celebrating 'Galentines Day', it's hard to ignore the marketing efforts associated with Valentine's Day. Building Valentine's Day buzz is all about knowing your audience and finding strong ways to engage your customers with offers and content, not only to delight but also drive sales.

Below outlines 5 Valentine's Day strategies to help you 'show the love' to your customers this February.