Shiseido Company, Limited ("Shiseido") has announced the launch of its global makeup brand NARS Cosmetics ("NARS," headquartered in New York) in India through a strategic distribution partnership agreement with Global SS Beauty Brands Limited, a subsidiary of India's leading premium fashion and beauty destination, Shoppers Stop Limited. With the launch of NARS in India, Shiseido aims to strengthen its prestige skin beauty brand portfolio and accelerate growth in the Asia Pacific region.
With "SHIFT 2025 and Beyond," its medium-term strategy centered on efforts over the next three years from 2023 to 2025, Shiseido will shift to a position of offense under a new management structure and ensure further growth to achieve the goal: "Be a Global Winner with Our Heritage." To realize continuous growth and shift to a high-profit structure through active investment, the company will establish a foundation for business in promising future markets as part of core initiatives in Asia Pacific region.
Shiseido first entered the India market in 2001, and over the past few years, India's beauty market has evolved considerably, with sophisticated consumers who are actively adding global prestige brands to their beauty products selection. In addition to Brand SHISEIDO and fragrances that are already available in India, the company's portfolio is further strengthened through the addition of NARS, a step with which Shiseido aims to satisfy the diverse beauty needs of Indian consumers. With Shoppers Stop's strong focus on beauty and their extensive network and omnichannel presence, Shiseido will further expand its presence in India.
Shiseido Co. Ltd. published this content on 10 February 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 February 2023 06:08:50 UTC.
Shiseido Company, Limited specializes in the design, manufacturing and marketing of cosmetics. The group offers beauty products (including makeup items, coloring, etc. ; Shiseido, Aupr's, DQ, Za, Revital Granas, B?n?fique, Maquillage and Elixir), skin care products (skin creams, bath and shower gels, shampoos, etc. ; Aqua Label, Integrate, Tsubaki and Uno), perfumes (Issey Miyake, narciso Rodriguez, Elis Saab and Azzedine Ala?a) as well as professional products (Joico, Decl?or and Carita).
Net sales are distributed geographically as follows: Japan (32.9%), China (25.6%), Asia and Oceania (6.4%), Europe/Middle East/Africa (10.3%), Americas (9.9%) and other (14.9%).
SHISEIDO COMPANY, LIMITED 
