Throughout our history, Shiseido is continuing to make social and research efforts for well-being by harnessing the power of beauty. The Shiseido Life Quality Beauty initiative advocates the power of beauty as instrumental in mental and physical well-being, as well as social well-being*4, and that it helps everyone to feel empowered, confident, and free to be themselves, regardless of age, health condition, or disabilities. Most importantly, in addition to the initiatives that help improve the QOL of people who have concerns about the changes of their appearance from cancer treatment, the Shiseido Life Quality Makeup also runs supportive activities for those who have serious skin concerns such as burn marks, scars, birthmarks, vitiligo both domestically and overseas. In Japan, the Shiseido Life Quality Makeup holds Appearance Care Seminars targeting medical professionals and people with cancer to address specific beauty concerns and appearance changes (skin discoloration, loss of eyebrows and eyelashes, etc.), which occurs as a side effect of cancer treatment. These seminars are presented by specialists called "social area leaders" and "social area partners" who are assigned nationwide to strengthen responses to local social issues such as aging and community revitalization. At the same time, the Shiseido Life Quality Beauty Center started offering, on a trial basis, online consultation in 2023 to make services more accessible. From July 2023, the center is poised to increase the number of days it operates, creating more opportunities for consultations. The center has also launched new services, such as wig consultation, in a bid to address a wider range of concerns about appearance changes. With these efforts, Shiseido strives to create a society where people can live their lives as themselves without having to struggle alone.

Shiseido Life Quality Beauty Center in Japan
＜Information on the change of operating days from July, 2023＞
In addition to Tuesdays and Wednesdays, Thursdays will be open for counselling.
[Reservation desk hours]
・ 13:00 ~ 16:00 on Tuesdays, Wednesdays and Thursdays
[Consultation schedule]
・ Tuesdays and Wednesdays: 13:30 ~ 14:30, 15:30 ~ 16:30
・ Thursdays: 11:00 ~ 12:00, 14:00 ~ 15:00, 16:00 ~ 17:00
*Consultation will not be available on national holidays, year-end and New Year holidays, and summer holidays.

*1 Kazuyuki Ikeyama, Ph.D./Certified care worker. Specialized in cosmetic therapy. Acquired a degree (Medicine) from the Graduate School of Medicine, Kyoto University and qualified as a care worker while in graduate school. After joining Shiseido in 2005, he engaged in cosmetic therapy research and verified the effects of makeup application from the medical and nursing perspectives with the elderly at about 200 nursing facilities. Also, from the perspective of makeup and beauty for the elderly, since 2014, by leveraging his experience and expertise, he has also been involved in the development of beauty-related services for the elderly and works on solving social issues such as helping the elderly go out and extend their healthy life expectancy. Since 2020, he has been conducting verification and fact-finding surveys on the effects of appearance care for cancer patients who have concerns about the changes in their appearance from the side effect of treatment. Membership in academic institutions: Japan Socio-Gerontological Society, Society for Applied Gerontology-Japan, Japan Association of Supportive Care in Cancer, Japan Psycho-Oncology Society
*2 Dermatology Life Quality Index, Skindex-16, issued by Medical Professional Relations Inc.
*3 POMS®2 (Profile of Mood States Second Edition), abbreviated version for adults, published by Kaneko Shobo.
*4"Social well-being": State of being able to maintain connections with society and people

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Shiseido Co. Ltd. published this content on 29 June 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 29 June 2023 04:06:06 UTC.