Serko Ltd. announced the establishment of its U.S. operations and first appointment of Richard (Rich) Miller, to advance the interest that is occurring with Serko's technology in the region. Serko has employed Rich Miller as `General Manager of Sales, U.S. Market' to maximize the opportunity in the region. Throughout various roles Rich has led marketing, acquisition and retention through to development and implementation of strategy, product offering, operation support and pricing.

Rich was most recently General Manager of nuTravel and brings an array of experience of working directly in or with the U.S. travel industry. Rich spent 30 plus years at American Express Travel in various leadership roles and was at the forefront of developing their successful online offering, which grew the business's revenue significantly.