SEEEN plc announced, ahead of its Annual General Meeting to be held on July 26, 2023, that it has completed a major product milestone: commercial readiness of CreatorSuite 2.0. After obtaining results-driven feedback from customers, CreatorSuite 2.0 now embodies new proprietary features focused on delivering customisable, AI-driven Shoppable Video Prompts "SVPs". Customers want SVPs in order to give them a significant competitive advantage in advertising and video ecommerce and added return on investment. AI-driven, customizable SVPs are strategically placed within customer videos at "Key Video Moments" - moments that produce an emotional or impulse response - to drive consumers to acquire goods and services with one-click.

"One-click buy" thus reduces sales friction increasing conversions. The following benefits of SEEEN's SVPs have been demonstrated across beta trials with 12 current customers: Doubling of Purchase Conversions: Click through Rates of up to 25% Cost Per Customer acquired dropping 67% in Pay Per Click Campaigns; Opportunity to add a new revenue stream for publishers leveraging the same video library by combining advertising with SVPs to drive sales; Integration of Key Video Moments with CRM systems for continuous customer engagement to automate the delivery of e-commerce opportunities.