Salesforce announced an expanded relationship with IHG Hotels & Resorts, to drive guest loyalty through its IHG One Rewards program and unlock efficiencies, deeper personalization, and faster innovation. Customer expectations are changing, with 65% of consumers saying they will remain loyal to companies that offer more personalized experiences. To meet these expectations, IHG is standardizing its CRM on the Einstein 1 Platform, which brings CRM, AI, data, and trust on a single, unified platform to drive customer loyalty, more tailored guest experiences, and greater efficiencies.

How IHG Hotels & Resorts is innovating with the Einstein 1 Platform: IHG One Rewards members spend 20% more than nonmembers and are estimated to be nine times more likely to book directly with IHG?s global websites and the IHG One Rewards mobile app. With the Einstein 1 Platform and its adoption of Loyalty Management, IHG will be able to foster even stronger relationships with guests and grow its loyalty membership with predictive AI capabilities. In addition, IHG is leveraging Data Cloud and Service Cloud to accelerate innovation and create more tailored customer service.

Seamless brand experience for guests: Through the expanded use of Data Cloud, IHG Hotels & Resorts will create a single source of truth for millions of customer profiles, unifying data from multiple external systems, and creating seamless guest experiences across the company?s 19 global hotel brands. With Salesforce and other technology partners, IHG is laying the foundation to use generative AI to help guests manage their stays more effectively. Customer engagement and marketing: When a potential guest visits an IHG Hotels & Resorts booking page but doesn?t complete a booking, a segment is created in Data Cloud and sent to Marketing Cloud for activation to encourage the member to come back and complete the transaction.

Transforming the approach to guest loyalty: With Service Cloud, IHG Hotels & Resorts will be able to tap into a 360-degree view of their guests, offering more tailored customer service and delivering more accurate, faster resolutions to guest inquiries. Marketing Cloud also helps IHG Hotels & Resorts more effectively reach customers through channels they prefer, whether email, SMS, or push notifications.