Safilo Group has appointed Henri Blomqvist to the newly established role of Global Commercial Director. Henri Blomqvist reports to Luisa Delgado, Chief Executive Officer of Safilo Group, and oversees all commercial wholesale operations worldwide. A native of Finland, Henri Blomqvist spent the last ten years at Procter & Gamble, where he acquired a variety of experiences in the areas of sales and commercial management, on several worldwide brands, most recently as international commercial leader of Braun.

He held several local, regional and international roles covering a variety of countries, including Nordic, parts of Western Europe, Russia, Turkey, the Middle East, Korea and Australia.