Route Mobile Limited has announced the launch of its Omnichannel Experience Automation Network (OCEAN), a personalized omnichannel CX Suite. It has also expanded its digital identity security suite ­TruSense with launch of three new products ­ TruScore, TruAuth, TruFa. OCEAN is a Personalized Omnichannel CX Suite that lets enterprises engage with endusers through a unified experience to deliver personalized messages across all customer touchpoints including mobile, web and social channels.

This platform can be leveraged by various industries including BFSI, Retail, Ecommerce, Hospitality, Travel, Media and Logistics to transform their user engagement journey. OCEAN brings all customer conversations on a single platform, allowing brands to understand preferences through advanced analytics and leverage conversational UX to provide more responsive customer support. The OCEAN platform is one of the first products to come out of Route Mobile's R&D center ­ RouteLab, which was established in Bengaluru, in 2022.