Roku, Inc. has partnered with the National Basketball Association (NBA) to officially launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone, where basketball fans can easily find NBA games, highlights, documentaries, original series, and more. In another move to make TV streaming better for all viewers, Roku is bringing this unique destination to fans starting today, through the Sports experience. The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively through The Roku Channel for a limited time.

With hundreds of programming options to choose from, all in the NBA Zone, NBA fans and Roku users can stay up to date with their favorite teams, plus find the latest news, game highlights, and more. The NBA Zone is located within Sports in Roku?s Home Screen Menu, and users can also search similar terms with Roku Search or Roku Voice. As part of this launch, the NBA App will be integrated within the NBA Zone, offering users quick access to the latest league news, behind-the-scenes stories, and game clips so that fans never miss a moment.

NBA League Pass, the NBA?s premium live out-of-market game subscription service, will also be available to purchase within the offering.