Cross Screen Media announced an expanded partnership with Roku. Cross Screen Media's agency customers can now accurately measure spend on Roku inventory and through Roku's Ad Platform. Agencies can also leverage Roku's ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV.

The expanded partnership augments the existing capability for agencies to efficiently reach their target audiences by activating campaigns on Roku's premium inventory through unique first-party data. As political races enter their critical months, the teams from Cross Screen Media and Roku are working closely to empower agencies to efficiently reach target voters and accurately measure each ad campaign to inform future spend.