Rocky Mountain Liquor Inc. (TSXV:RUM) on February 2, 2021, announced that its Board of Directors, supported by its management team, has initiated a process to explore and evaluate potential strategic alternatives focused on maximizing shareholder value. These alternatives could include a broad range of opportunities available to the Company, among other things, the sale of part or all of the Company, a sale of some of the assets of the Company, a merger or other business combination with another party, or other strategic transactions. RUM’s Board of Directors is committed to fully evaluating appropriate strategic alternatives. The Board believes that exploring opportunities is in the best interests of Rocky Mountain Liquor’s shareholders and is designed to maximize value. The Board of Directors of the Company has not set a timetable for this process nor has it made any decisions related to any strategic alternatives at this time. The review has not been initiated in response to any proposal received by the Company. There can be no assurance that the exploration of strategic alternatives will result in a transaction. The Company does not intend to provide announcements or updates unless or until it determines that further disclosure is appropriate or necessary.