Rivian Automotive, Inc. announced it has hired Sarah O’Brien as its Chief Communications Officer. O’Brien is joining Rivian from Meta, where she spent more than four years as Vice President of Executive and Product Communications. O’Brien starts at Rivian June 30, 2023 and will report directly to Rivian Founder and CEO RJ Scaringe.

Prior to Meta, O’Brien was Vice President of Communications at Tesla, where she supported the launch of Model 3, Solar Roof and Tesla’s Semi Truck. Prior to Tesla, she worked at Apple for eight years, leading communications for Apple Watch, in addition to global launches for iPhone, iPad, App Store and the iTunes Music Festival. O’Brien is also on the board of StoryCorps, which gives people of all backgrounds and beliefs, in thousands of towns and cities in all 50 states, the chance to record interviews about their lives.

The organization preserves the recordings in its archive at the American Folklife Center at the Library of Congress, the largest single collection of human voices ever gathered. At Rivian, O’Brien will oversee the company’s communications function, which includes product, consumer, internal and corporate communications.