PURE Bioscience has appointed Bridget Tinsley to a newly-created position of Vice President Market Development. Tinsley will be responsible for both expanding the market for SDC as a food contact surface disinfectant and sanitizer and leading the future commercial applications of SDC as a food safety aid in the processing of poultry, meat and produce. Prior to joining PURE, Tinsley served as Senior Food Safety & Regulatory Specialist with Thermo Fisher Scientific.

She previously served as the Manager of Global Food Programs for Underwriters Laboratories, where she was responsible for numerous global initiatives, including validation/verification services, and business development.