FRANKFURT (dpa-AFX) - ProSiebenSat.1 shares gradually extended their gains on Monday. With a recent rise of 6.1 percent to EUR 6.268, they occupied one of the top MDax positions. They benefited from a positive Barclays study.

The British investment bank upgraded the shares from "equal weight" to "overweight" and increased the target price from EUR 6.50 to EUR 8.00. Analyst Julien Roch sees more upside potential in the European media sector for cyclical and promising stocks than for growth and quality stocks.

As a result, his preferred stocks are Informa, JCDecaux, Publicis, Vivendi and WPP. Regarding the upgrade for ProSiebenSat.1, he pointed to the improving dynamics in the German advertising business./gl/jha/