EINDHOVEN,
This exhibition revolves around artificial intelligence (AI), a development Philips has been working on for a long time, now specifically in healthcare. Visitors to the interactive exhibition can experience AI for themselves.
AI is an revolution with unprecedented opportunities. At the same time, as an emerging technology it is unfamiliar and that can create uncertainty. That's why the
AI can help free up time carers
The collaboration of humans and AI is the focus of the exhibition: the unique 'brain' qualities of humans combined with AI: Brain + AI = Power. This leads to innovations on many fronts, including in healthcare. 'This is necessary because medical care is under pressure worldwide,' said
AI evolution
Upon entering, visitors are introduced to a 'deepfake' of Philips' founding fathers Gerard and Anton. They make the connection between the emergence of electricity and the rise of AI. A comprehensive timeline shows the development of AI and Philips' contributions. Philips' history with AI goes back to the development of the electron tube. This tube evolved from the light bulb and was a step towards the development of the transistor and microchips. These innovations were crucial to today's computing power and data storage, making them part of the AI revolution. At the same time, Philips innovated a lot in digital medical imaging. Thus, Philips is often at the forefront of applying AI to improve healthcare.
(Un)conscious AI use
The exhibition also looks to today and the future impact of AI. Many people - often unconsciously - are already using AI. For example, brushing with an electric toothbrush with smart sensors can contribute to better oral health. This highlights what AI can already do today.
Others are already working with programs such as ChatGPT and Midjourney. Visitors can work in the exhibition themselves to discover what AI can mean in practice. For example, they can build a
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.
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