Despite the biting cost of living crisis, doom and gloom in the retail sector isn't universal and pet lovers are continuing to pamper their pets. A fact not lost on legendary fund manager Terry Smith, who once quipped that pet owners "would stop feeding their children before they stop feeding their pets'". And no doubt, much to the delight of shops-to-vets group Pets at Home, which has seen robust consumer revenue growth ahead of expectations at 8.6 per cent in its first half.

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