Pepsi Launches Two New Flavors Designed to Elevate the Taste of BBQ Foods
April 18, 2024 at 09:00 am EDT
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The combination of meats, kebabs, smoke and flame alongside the delicious fizz of cold cola are staples that make any outdoor BBQ gathering a weekly highlight, especially now that spring has spring has spring has spring and consumers are looking forward to a summer of family, friends, fun and food. In fact, a recent study by the Harris Poll1 showed 80% of Americans prefer outdoor BBQs to dining out, and more than half of all consumers consider grilling as one of their most popular hobbies. This summer, PEPSI and chef Bobby Flay are setting their sights on one of the nation's favorite seasonal activities by going all in on grilling and all backyard BBQ favorites, from burgers to hot dogs to ribs and more, showing everyone that grilling is #BetterWithPepsi.
To make cooking outdoors more delicious than ever, Pepsi tapped America's favorite grill master, culinary expert Bobby Flay, inviting consumers nationwide to unapologetically indulge all summer long in an epic combination of fun, food, and ice-cold Pepsi. Fans and cola-lovers alike will discover how flame-licked foods - from BBQ chicken, burgers, to a perfectly grilled steak and much more - go #BetterWithPepi. Building on the success of the #BetterWithPepsi platform, which has celebrated fan-favorite foods like Burgers, Pizza, and Hot Dogs, Pepsi is taking it to the next level this summer and here's what consumers can expect: Limited-Edition Flavor Innovations Inspired by Summer Grilling: Peach and lime are essential flavors to punch up the quintessential American BBQ - cherished for their sweet, refreshing taste as the weather warms up - so the brand is kicking off summer by introducing Pepsi Lime and Pepsi Peach, tailor-made for summer grill life.
The tangy citrus bite of lime and the plush sweetness of a ripe peach are popular and nostalgic summer flavor profiles, and when combined with the crisp and refreshing taste of Pepsi, both Pepsi Lime and Pepsi Peach provide a delectable sweet and refreshing flavor to pair with and enhance the bold, dynamic and smokey savory flavors created on a grill. Pepsi Peach and Pepsi Lime will soon be available for purchase nationwide in 12 oz. cans and 20 oz.
bottles. Now, Bobby Flay, the legendary grill master himself, is proving to America that the summer gatherings are indeed Better With Pepsi, no matter what is thrown on a grill for a backyard BBQ. The company cannot wait to see how fans enjoy two new limited-edition colas and look forward to bringing the best vibes with Bobby Flay on side, all season long".
PepsiCo, Inc. is one of the worldwide leaders in producing non-alcoholic beverages and snacks. Net sales break down by area of activity as follows:
- North America (60.8%): sale of beverages (49.7% of net sales; sodas, concentrated juices, water, tea and coffee-based beverages; Aquafina, Diet Mountain Dew, Diet Pepsi, Gatorade, Gatorade Zero, Mountain Dew, Pepsi, Propel brands, etc.), snacks (44.7%; chips, tortillas and pretzels; Lay's, Doritos, Tostitos, Cheetos, Fritos, Ruffles, etc.), and cereals (5.6%; ready-to-eat cereals, rice, wheat, etc.);
- Europe (14.5%): sale of snacks (Cheetos, Chipita, Doritos, Lay's, Ruffles and Walkers brands) and beverages (7UP, Diet Pepsi, Lubimy Sad, Mirinda, Pepsi and Pepsi Max);
- Latin America (12.7%): sales of snacks (Cheetos, Doritos, Emperador, Lay's, Mabel, Marias Gamesa, Ruffles, Sabritas, Saladitas and Tostitos brands) and beverages (7UP, Gatorade, H2oh!, Manzanita Sol, Mirinda, Pepsi, Pepsi Black, San Carlos and Toddy)
- Asia/Pacific/Australia/New Zealand (6.7%): sale of snacks (BaiCaoWei, Cheetos, Doritos, Lay's and Smith's brands), beverages and syrups (7UP, Aquafina, Mirinda, Mountain Dew, Pepsi and Sting);
- Africa/Middle East/South Asia (5.3%): sale of snacks (Chipsy, Doritos, Kurkure, Lay's, Sasko, Spekko and White Star brands) and beverages (7UP, Aquafina, Mirinda, Mountain Dew and Pepsi).
Net sales are distributed geographically as follows: the United States (57%), Mexico (7.7%), Canada (4.1%), Russia (3.9%), China (3%), the United Kingdom (2.1%), Brazil (1.9%), South Africa (1.9%) and other (18.4%).
PEPSICO, INC. 
