Orthex's growth strategy is to become a leader in Europe in the home storage category with the SmartStoreTM brand. As a part of executing its growth strategy, Orthex will extend the SmartStoreTM brand offering into food storage products. All Orthex's food storage containers will be branded SmartStoreTM.

The re-branding starts at the end of 2023 and will be ready by spring of 2024. Orthex is continuing to increase the use of renewable raw materials in food storage products. From now on, SmartStoreTM Vision dry food keepers and SmartStoreTM Snack lunch boxes will contain at least 20% renewable, ISCC PLUS certified material, which is allocated by applying the mass balance approach.

These product series are manufactured at the Orthex's Lohja factory in Finland.