Nu Skin Enterprises : Customer and Sales Leader

Nu Skin Enterprises, Inc.

Customers & Sales Leaders

Q3 2021 to Q3 2023

	Q3	Q4	Q1	Q2	Q3	Q4	Q1	Q2	Q3	YOY %
	2021	2021	2022	2022	2022	2022	2023	2023	2023	Growth
Mainland China Customers	355,256	315,418	289,060	392,268	256,183	202,933	217,101	214,907	189,221	-26.1%
Mainland China Paid Affiliates	32,167	30,546	22,783	19,257	23,088	23,436	24,522	28,825	27,509	19.1%
Mainland China Sales Leaders	19,392	18,207	14,146	11,458	11,897	12,359	10,034	13,777	12,647	6.3%
South Korea Customers	156,431	146,354	140,648	135,290	134,549	123,749	120,907	112,019	109,550	-18.6%
South Korea Paid Affiliates	54,119	52,036	49,474	48,605	47,852	45,058	40,599	23,012	24,110	-49.6%
South Korea Sales Leaders	8,929	8,224	6,072	6,557	6,992	6,094	6,242	5,784	6,436	-8.0%
Americas Customers	324,884	336,564	318,458	302,849	316,123	299,287	266,378	263,138	231,215	-26.9%
Americas Paid Affiliates	50,619	49,328	46,317	44,523	44,745	42,633	38,707	36,048	32,769	-26.8%
Americas Sales Leaders	11,889	10,879	9,548	9,320	9,545	9,594	8,242	7,872	7,537	-21.0%
Southeast Asia/Pacific Customers	162,047	169,601	165,657	152,775	153,432	141,183	117,266	106,283	111,151	-27.6%
Southeast Asia/Pacific Paid Affiliates	43,298	44,050	43,347	41,512	40,624	38,653	36,431	32,769	33,574	-17.4%
Southeast Asia/Pacific Sales Leaders	7,623	8,800	8,012	8,407	7,618	6,999	6,337	5,814	6,351	-16.6%
Japan Customers	123,453	122,813	122,616	122,643	121,202	119,152	115,161	112,484	114,316	-5.7%
Japan Paid Affiliates	38,315	38,428	38,096	38,269	38,119	38,021	37,155	36,765	37,695	-1.1%
Japan Sales Leaders	6,007	5,864	5,977	6,097	6,063	5,936	5,688	5,853	7,087	16.9%
Hong Kong/Taiwan Customers	62,491	66,395	68,975	69,411	69,989	62,903	56,410	54,815	54,134	-22.7%
Hong Kong/Taiwan Paid Affiliates	18,872	20,155	17,928	17,644	17,439	17,286	16,286	10,327	11,251	-35.5%
Hong Kong/Taiwan Sales Leaders	3,629	3,666	3,253	3,054	2,932	3,015	2,688	2,602	2,868	-2.2%
Europe & Africa Customers	210,705	210,414	216,037	205,379	187,906	197,917	190,313	177,472	169,320	-9.9%
Europe & Africa Paid Affiliates	36,245	36,482	33,914	32,323	31,409	31,869	27,654	19,906	19,254	-38.7%
Europe & Africa Sales Leaders	6,417	5,743	5,455	5,192	4,777	4,740	4,524	4,105	4,105	-14.1%
TOTAL CUSTOMERS	1,395,267	1,367,559	1,321,451	1,380,615	1,239,384	1,147,124	1,083,536	1,041,118	978,907	-21.0%
TOTAL PAID AFFILIATES	273,635	271,025	251,859	242,133	243,276	236,956	221,354	187,652	186,162	-23.5%
TOTAL SALES LEADERS	63,886	61,383	52,463	50,085	49,824	48,737	43,755	45,807	47,031	-5.6%