NOGIN, INC. E-commerce incentives are playing a big role in online consumer behavior with free shipping and discounts ranking high when it comes to what inspires online purchases.
That's a prime finding of a
The findings also highlight the growing significance of personalized experiences, with 20% of online shoppers saying they are inspired by personalized promotional emails and 17% by personalized brand recommendations, according to a press release.
"As we approach the holiday season, the data underscores the need for retailers to provide online consumers with the right mix of incentives and personalized experiences,"
Additional findings include:
- Among online shoppers, 20% report receiving personalized promotional emails serves as a compelling motivator for making a purchase, while 17% find themselves swayed by personalized brand recommendations. Younger online shoppers are more likely to be influenced by personalized recommendations than their older counterparts (22% of 18-44 year olds, compared to 12% for 45+).
- 70% of online shoppers make purchases directly through social media ads, with 29% of those who make purchases through social media ads saying they are making more purchases that way this year than they did last year. This rise in social shopping may be tied to how much time consumers spend on social media platforms, or it may be because social algorithms deliver personalized recommendations that resonate more strongly with shoppers.
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