Niu Technologies : Q2 2023 Earnings Release

Niu Technologies Announces Second Quarter 2023 Financial Results

• • Second Quarter Total Volume of e-scooter sales up 1.5% year over year
  • Second Quarter Revenues of RMB 828.8 million, up 0.1% year over year
• Second Quarter Net Loss of RMB 1.9 million, compared to net income of RMB 14.4 million in the same period of last year

BEIJING, China, Aug 14, 2023 - Niu Technologies ("NIU", or "the Company") (NASDAQ: NIU), the world's leading provider of smart urban mobility solutions, today announced its financial results for the second quarter ended June 30, 2023.

Second Quarter 2023 Financial Highlights

• Revenues were RMB 828.8 million, an increase of 0.1% year over year
• Gross margin was 23.1%, compared with 20.3% in the second quarter of last year
• Net loss was RMB 1.9 million, compared with net income of RMB 14.4 million in the second quarter of last year
• Adjusted net income (non-GAAP)1 was RMB 14.4 million, compared with adjusted net income of RMB 31.2 million in the second quarter of last year

Second Quarter 2023 Operating Highlights

• The number of e-scooters sold was 211,996, up 1.5% year over year
• The number of e-scooters sold in China was 178,567, down 1.0% year over year
• The number of e-scooters sold in the international markets was 33,429, up 17.1% year over year
• The number of franchised stores in China was 2,844 as of June 30, 2023
• International sales network expanded to 55 distributors covering 53 countries as of June 30, 2023

Other Highlights

On August 14, 2023, the Company released its 2022 Environment, Social and Governance (ESG) Report (https://ir.niu.com/environmental-social-and-governance-report-0), highlighting the Company's ESG policies and sustainability initiatives.

Dr. Yan Li, Chief Executive Officer of the Company, commented: "In the second quarter of 2023, the launch of our new products has generated immense excitement in the market, setting an excellent foundation for continuous sales growth. The MQiL model has swiftly won over users with its outstanding performance, contributing to one-third of our domestic sales. The GOVA G400/G400T model has also received widespread market recognition for its practicality and

1 Adjusted net income (non-GAAP) is defined as net loss excluding share-based compensation expense

cost-effectiveness. In the micro-mobility sector, kick-scooters also achieved stable growth in the second quarter. We firmly believe that our unwavering commitment to innovation will greatly resonate with our valued customers, and our enriched product portfolio will lay a strong foundation for our future sustainable growth."

Second Quarter 2023 Financial Results

Revenues were RMB 828.8 million, an increase of 0.1% year over year, due to increased sales volume of 1.5%, partially offset by decreased revenues per e-scooter of 1.3%. The following table shows the revenues breakdown and revenues per e-scooter in the periods presented:

Revenues	2023	2022		% change
(in RMB million)		Q2		Q2		YoY
E-scooter sales from China market		638.7		596.6		+7.1%
E-scooter sales from international markets	114.7	146.3	-21.6%
E-scooter sales, sub-total		753.4		742.9		+1.4%
Accessories, spare parts and services	75.4	84.7	-11.0%
Total		828.8		827.6		+0.1%

Revenues per e-scooter	2023	2022		% change
(in RMB)		Q2		Q2		YoY
E-scooter sales from China market2		3,577		3,309		+8.1%
E-scooter sales from international markets2	3,430	5,122	-33.0%
E-scooter sales		3,554		3,557		-0.1%
Accessories, spare parts and services3	356	406	-12.3%
Revenues per e-scooter		3,910		3,963		-1.3%

• E-scootersales revenues from China market were RMB 638.7 million, an increase of 7.1%, and represented 84.8% of total e-scooter revenues. The increase was mainly driven by the strategic optimization of our premium product mix, offsetting the slight decline in sales volume in China market.
• E-scootersales revenues from international markets were RMB 114.7 million, a decrease of 21.6%, and represented 15.2% of total e-scooter revenues. The decrease was mainly due to the decline in sales of e-motorcycles and e-mopeds, partially offset by increased sales of kick-scooter in international markets.
• Accessories, spare parts sales and services revenues were RMB 75.4 million, a decrease of 11.0% and represented 9.1% of total revenues. The decrease was mainly driven by the overseas battery pack sales reduction.
• Revenues per e-scooter slightly decreased by 1.3% year over year, was mainly due to the increased proportion of kick-scooter in international markets, partially offset by the increased revenues per e-scooter in China market.

1. Revenues per e-scooter on e-scooter sales from China or international markets is defined as e-scooter sales revenues from China or international markets divided by the number of e-scooters sold in China or international market in a specific period
2. Revenues per e-scooter on accessories, spare parts and services is defined as accessories, spare parts and services revenues divided by the total number of e-scooters sold in a specific period

Cost of revenues was RMB 637.3 million, a decrease of 3.4% year over year, mainly due to decreased cost per e-scooter. The cost per e-scooter, defined as cost of revenues divided by the number of e-scooters sold in a specified period, was RMB 3,006, down 4.9% from RMB 3,160 in the second quarter 2022, mainly due to the increased proportion of kick-scooter, and the decreased cost of battery packs.

Gross margin was 23.1%, compared with 20.3% in the same period of 2022. The increase was mainly due to the strategic optimization of our premium product mix and the increased revenues per e-scooter in China market.

Operating expenses were RMB 198.8 million, an increase of 14.9% from the same period of 2022. Operating expenses as a percentage of revenues was 24.0%, compared with 20.9% in the second quarter of 2022.

• Selling and marketing expenses were RMB 109.5 million (including RMB 2.7 million of share-based compensation), an increase of 18.4% from RMB 92.5 million in the second quarter of 2022, mainly due to an increase of RMB 15.8 million in selling and marketing expenses for continuous micro-mobility expansion in international markets. Selling and marketing expenses as a percentage of revenues was 13.2% compared with 11.2% in the second quarter of 2022.
• Research and development expenses were RMB 41.3 million (including RMB 8.7 million of share-based compensation), a decrease of 7.1% from RMB 44.5 million in the second quarter of 2022, mainly due to the decrease of staff cost of RMB 2.1 million, and the decrease in system development professional fee of RMB 1.7 million. Research and development expenses as a percentage of revenues was 5.0%, compared with 5.4% in the second quarter of 2022.
• General and administrative expenses were RMB 48.0 million (including RMB 4.5 million of share-based compensation), an increase of 33.2% from RMB 36.0 million in the second quarter of 2022, mainly due to the increase in provision for credit losses of RMB
• 1. million, partially offset by the increase in foreign currency exchange gain of RMB
  2. million and the decrease in staff cost of RMB 2.6 million. General and administrative expenses as a percentage of revenues was 5.8%, compared with 4.4% in the second quarter of 2022.

Operating expenses excluding share-based compensation were RMB 182.8 million, increased by 16.8% year over year, and represented 22.1% of revenues, compared with 18.9% in the second quarter of 2022.

• Selling and marketing expenses excluding share-based compensation were RMB 106.8 million, an increase of 21.3% year over year, and represented 12.9% of revenues, compared with 10.6% in the second quarter of 2022.
• Research and development expenses excluding share-based compensation were RMB
• 1. million, a decrease of 13.1% year over year, and represented 3.9% of revenues, compared with 4.5% in the second quarter of 2022.
• General and administrative expenses excluding share-based compensation were RMB
• 1. million, an increase of 40.4% year over year, and represented 5.2% of revenues, compared with 3.7% in the second quarter of 2022.

Government grants were RMB 0.5 million, compared with RMB 0.3 million in the same period of 2022.

Share-basedcompensation was RMB 16.3 million, compared with RMB 16.8 million in the same period of 2022.

Income tax expense was RMB 2.2 million, compared with income tax benefit of RMB 16.8 million in the same period of 2022.

Net loss was RMB 1.9 million, compared with net income of RMB 14.4 million in the second quarter of 2022. The net loss margin was 0.2%, compared with net income margin of 1.7% in the same period of 2022.

Adjusted net income (non-GAAP) was RMB 14.4 million, compared with RMB 31.2 million in the second quarter of 2022. The adjusted net income margin4 was 1.7%, compared with 3.8% in the same period of 2022.

Basic and diluted net loss per ADS were both RMB 0.02 (US$ 0.00).

Balance Sheet

As of June 30, 2023, the Company had cash, term deposits and short-term investments of RMB 1,022.2 million in aggregate. The Company had restricted cash of RMB 109.7 million and short- term bank borrowings of RMB 41.4 million.

Business Outlook

NIU expects revenues of the third quarter 2023 to be in the range of RMB 1,153 million to RMB 1,326 million, representing a year-over-year increase of 0% to 15%.

The above outlook is based on information available as of the date of this press release and reflects the Company's current and preliminary expectation and is subject to change.

4 Adjusted net income margin is defined as adjusted net income (non-GAAP) as a percentage of the revenues

Conference Call

The Company will host an earnings conference call on Monday, August 14, 2023 at 8:00 AM U.S. Eastern Time (8:00 PM Beijing/Hong Kong Time) to discuss its second quarter 2023 financial and business results and provide a corporate update.

To join via phone, participants need to register in advance of the conference call using the link provided below. Upon registration, participants will receive dial-in numbers and a personal PIN, which will be used to join the conference call.

Event:	Niu Technologies Second Quarter 2023 Earnings Conference Call
Registration Link:	https://register.vevent.com/register/BI95dd3f9ebb7b4a3e9c09ef252ea3fbbd

A live and archived webcast of the conference call will be available on the investor relations website at https://ir.niu.com/news-and-events/webcasts-and-presentations.

About NIU

As the world's leading provider of smart urban mobility solutions, NIU designs, manufactures

and sells high-performance electric motorcycles, mopeds, bicycles and kick-scooters. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. NIU's product portfolio comprises its (i) six electric scooter and motorcycle series, RQi, NQi, MQi, SQi, UQi, and Gova, and (ii) two micro-mobility series, including kick-scooter series, KQi, and e-bike series, BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services. For more information, please visit www.niu.com.

Use of Non-GAAP Financial Measures

To supplement NIU's consolidated financial results presented in accordance with the accounting principles generally accepted in the United States of America ("GAAP"), NIU uses the following non-GAAP financial measures: adjusted net income and adjusted net income margin. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. NIU believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its operating results. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management's internal comparisons to NIU's historical performance. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company's results of operations. These non- GAAP financial measures presented here may not be comparable to similarly titled measures